translation website course

Translator Website Transformations: The Before and After - Part 2

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Last week I shared with you two amazing website transformations from a couple of students in the first session of my T&I Website Blueprint Course. And because I could not choose just two to share, I'm here again this week to share one more!

Since the first session of this course in 2018, I've received several messages from other translators expressing interest in taking the course as well. Stay tuned to the end of this post to find out how to receive updates about when I will teach this course again (June 2019).

This website transformation is the work of Emily Safrin (Saffron Translations). Like Veronika, Emily already had a site to work with and wanted to give it a good refresh. As you’re about to see, Emily did just that. And, if you don't mind my saying so… her site is drool-worthy right from the first image!

Emily’s previous Home page looked like this...

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The lines were clean, but like Molly, she didn't feel like her site had that extra oomph she wanted it to have.

Now, her Home page looks like this!

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Emily plays off of her business name, Saffron Translations, by using a gorgeous image of saffron above the fold of her Home page. And her headline is perfect to let you know from the start that she is going to solve a problem for her clients so that they can do what they do best.

Emily's original About page was clean, and she immediately shared a head shot of herself so customers could put a face with a professional.

But she completely updated her About page copy with clear and value-based headlines that her ideal clients will appreciate.

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She immediately follows with more reasons her ideal clients will want to work with her -- essentially, what sets her apart!

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Emily's previous Services page was mostly text-based, including a small font that made the copy feel less appealing than the new layout she created in the course. She divided her Services up into two main pages: one for her medical and life sciences clients and one for her culinary clients. She chose images that appeal to those in each of her niche markets. And check out those headlines in the "After" images!

Before:

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After:

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Her Services pages go on to share more about the kind of work she handles, but instead of long paragraphs, Emily uses bulleted lists to make it easy for her customers to find the information they need. The example below is from her medical and life sciences Services page.

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Finally, Emily took the time to create a more effective Contact page on her website. While her previous Contact page worked fine for most purposes...

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Emily has already reaped the benefits of having updated her website!

I just on-boarded with a new agency client and when I went into their portal to fill out my profile, I noticed that the vendor manager had copy-pasted text from my "Bio and Publications" page into my profile so PMs can quickly see my strengths and background. She hadn't even mentioned that she looked at my website, but she clearly poked around enough to find that detail on my "Bio & Pubs" page and found it worthwhile to include in my profile!  – Emily Safrin

Emily's new website is stunning. The images she chose are spot on with the types of clients she's looking to attract. Not only that, but Emily's experience brings up a point that all translators should consider. Whether you work for direct clients or translation agency project managers, your clients will look at your website to learn more about you and to get to know you better. Does your site reflect your best professional image?


If you, too, would like to update your website or create one from scratch, you can now register for the next session of the T&I Website Blueprint Course, starting June 17, 2019. The early registration rate ends May 31, and registration closes on June 10, 2019.

You can
read Part 1 of the "before and after" website transformations that resulted from this course here.

Translator Website Transformations: The Before and After - Part 1

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An attractive, well planned website is easily a freelance translator’s best calling card. In fact, more people are searching online these days for services than ever before. That’s why it’s vital to update your freelance translation business website from time to time. And the key is to keep your ideal client in mind.

In the first session of my T&I Website Blueprint Course, 10 students committed to revamping an existing website or creating an entirely new one. The results that came from the students who took the course were truly amazing. I’d like to share a few of the websites that were created in this course, including some really beautiful before-and-after images of updated designs, web copy and formatting that truly speak to these translators’ ideal clients.

Since the first session of this course in 2018, I've received several messages from other translators expressing interest in taking the course as well. Stay tuned to the end of this post to find out how to receive updates about when I will teach this course again (June 2019).

The first website transformation I'd like to share is from Molly Yurick (Yurick Translations). Molly chose to do a complete overhaul of her previous website. As you’ll see in the following images, she not only updated the look of her site, but she truly crafted a message and a feeling for site visitors that fits the niche industries for which she translates.

Molly told me, “I had my website set up for me, but I don’t really have control over any of it. I’d like to completely redo my website so that I can make updates whenever I want.” So, when it was time to start the very first module, she was ready to tackle a brand new website.

Molly’s previous website looked like this when visitors landed on the Home page.

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She told me that she didn’t feel any real attachment to the images on her site, including the one in the banner on the Home page.

Now, her Home page looks like this!

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Not only does she use an image that appeals to clients in her niche areas of specialization (tourism, destination wedding planning and hospitality), but she speaks to them immediately in a succinct, well-crafted headline and sub-heading.

The rest of her Home page went from this…

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to this!

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The original About page of her website was very “text-heavy.” She had very little in the way of visual appeal.

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But she updated her About page copy, and now it is bold, clear and truly describes who she is and how she serves her clients.

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Molly’s previous Testimonials page was also rather plain, including a small font that made the copy feel less appealing than the new layout she created in the course. She wanted to share her expertise through client testimonials in a way that would resonate with her potential clients in seconds. She even included more images to appeal to those in her niche markets.

Before:

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After:

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And finally, Molly took the time to create a more effective Contact page on her website. While her previous Contact page was suitable…

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She can get much more out of her new Contact page. Not only does she address her clients in both English and Spanish, but she uses a contact form that will allow her to gain more insight on those who inquire about her services. Tip: Always include a required question on your Contact page form that asks a client how they found you!

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The website Molly built in the T&I Website Blueprint Course is a solid step toward attracting her ideal client base. She made wonderful use of white space without cluttering the pages with text that could feel overwhelming. And she chose images and crafted copy that will really speak to those searching for her services online!

I'm very excited about my new website! The whole process was totally worth it as I now have a website I am proud of!  – Molly Yurick


The second website transformation I’d like to share in Part 1 of this series belongs to Veronika Demichelis. Veronika’s case is a bit different. She already had a beautiful website, but she said, “It just doesn’t feel like the authentic me.” So, she enrolled in the course with the goal of updating the look and feel of her site to market herself in an authentic way and to truly reach those she wants to work with in the years to come.

It may look like Veronika made fewer aesthetic changes, but don’t be fooled. Veronika took an already well designed site and made it feel more like her. She simplified the copy and used images that reflected the inspiration she had behind her new logo and visuals.

Veronika’s original Home page looked like this (below). The sections below the fold became one long, scrolling page of content.

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But now, it looks like this! Veronika crafted content for each of her pages with a call to action (CTA) on every single page. This helps her clients know exactly what to do next.

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She updated her About page as well, going from this…

to this!

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Not only did she update the content, but she wrote it in a way that speaks to her clients and not just about herself. This is essential in getting your content marketing right!

Veronika also made changes to her Services page. Before, it was somewhat unaligned and “text-heavy.”

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Instead, she chose to create a “path” for clients to take so that they wouldn’t have to sift through information that didn’t relate to their needs. And it turned out beautifully!

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All her site visitors have to do is read a brief heading and service description in order to match their needs with Veronika’s niche services.

Veronika’s updated website is a real reflection of who she is and how she serves her clients with value. She took the copywriting and layout skills she learned in the T&I Website Blueprint Course and created a clean, sharp and incredibly appealing website that appeals to her ideal clients.

I loved everything about this course—the pace, the amazing content, the group support from the course community, and most of all—Madalena’s encouragement and advice. The course was unique and invaluable in that it taught us to make our websites about our target audience and what solutions we can bring to the table. This was eye-opening and empowering!”  – Veronika Demichelis

Both Molly’s and Veronika’s new websites are much more in line with the vision these professional women have for their freelance businesses. Their content speaks to their direct clients. They’ve also told me how proud they are of their websites now. I know they will reap the benefits for years to come!

If you, too, would like to update your website or create one from scratch, you can now register for the next session of the T&I Website Blueprint Course, starting June 17, 2019. The early registration rate ends May 31, and registration closes on June 10, 2019.

You can also
read Part 2 of the "before and after" website transformations that resulted from this course here.