Module 4: Strategies to Increase Traffic and Attract Leads
In this module, I’ll walk you through various strategies to drive traffic to your fresh new website. There's no point in creating a website if no one knows about it, right? We'll cover lots of free options to optimize your site. Most all of them are really easy behind-the-scenes tweaks you can do in a week. Some of them are long-term strategies that you'll want to make some time for when you post new content or a few times a year when you make updates.
Download the workbook for Module 4 below, watch the video, and check in with the Course Community this week. If you built your site in Squarespace, the module video will be especially helpful to you. Of course, even if you're not using Squarespace or you already have an existing website, this video could be beneficial to watch so you can see how I implement several of the concepts from this module.
If you have any questions about this module or anything else related to the course, please contact me. I'll be happy to respond to your message within 24 hours on weekdays.

Module 4 Workbook
In this module, we will start working on strategies to drive traffic to your website. But not just any traffic. We'll be using strategies that drive traffic from your ideal clients. If you ask me, that's the best kind of traffic you can ask for!
Let's get started, shall we?
Video Lesson

Course Community
The topic for this week's Community chat is to answer the questions:
How will you optimize your website this week so that your ideal clients can easily find you?
If you haven’t yet, please join our course Slack group. This is a great place to ask questions, share your progress, offer feedback and meet others in the course. I'll also be sharing motivation and resources there a couple of times a week, so make sure you join. It's free to set up a Slack account. Simply use the invitation I sent to your inbox or click one of the links here!
Course Community
The topic for this week's Community chat is to answer the questions:
How will you optimize your website this week so that your ideal clients can easily find you?
If you haven’t yet, please join our course Slack group. This is a great place to ask questions, share your progress, offer feedback and meet others in the course. I'll also be sharing motivation and resources there a couple of times a week, so make sure you join. It's free to set up a Slack account. Simply use the invitation I sent to your inbox or click one of the links here!

Monthly Office Hours
In this course, we will have monthly Office Hours (Q&A calls) for you to ask me questions and get direct feedback. You can find more information and the links to join these monthly calls on the Office Hours page. Please note that due to the nature of office hours, these calls are not recorded.
Just like the rest of the course materials, you will have access to Office Hours for 6 months. If you cannot make it to the times listed, please email me your questions!
Monthly Office Hours
In this course, we will have monthly Office Hours (Q&A calls) for you to ask me questions and get direct feedback. You can find more information and the links to join these monthly calls on the Office Hours page. Please note that due to the nature of office hours, these calls are not recorded.
Just like the rest of the course materials, you will have access to Office Hours for 6 months. If you cannot make it to the times listed, please email me your questions!